Pants advert ‘objectifying male bodies’
A CHEEKY estate agent advert featuring a man in pants has been banned for “objectifying male bodies”.
The image of a topless man in tight boxer shorts with caption “wow! what a package” was judged offensive by the Advertising Standards Authority.
And a circle containing the text “fully managed letting service” was placed over the model’s crotch.
Two people complained the image was “irrelevant” to the service advertised, and “objectified” the man.
The ASA agreed and said there was a clear reference to male genitalia.
It added: “We told the agent not to portray men in a manner that objectified them and was likely to cause serious offence.”