Daily Mirror

Pants advert ‘objectifyi­ng male bodies’

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A CHEEKY estate agent advert featuring a man in pants has been banned for “objectifyi­ng male bodies”.

The image of a topless man in tight boxer shorts with caption “wow! what a package” was judged offensive by the Advertisin­g Standards Authority.

And a circle containing the text “fully managed letting service” was placed over the model’s crotch.

Two people complained the image was “irrelevant” to the service advertised, and “objectifie­d” the man.

The ASA agreed and said there was a clear reference to male genitalia.

It added: “We told the agent not to portray men in a manner that objectifie­d them and was likely to cause serious offence.”

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