SUPERDRY DAMPENING

Superdry is to stock more fast fashion after the warm autumn triggered a profit warning. Boss Euan Sutherland said its new Preview ranges (pictured) meant it could get clothes from drawing board to shop in six weeks. It also launching an Edit range with next to no Superdry branding.

Both are part of plans to move away from relying so heavily on selling coats and jumpers, currently 46% of annual sales.

It meant the firm is feeling the heat, slashing £10million off its annual profits forecast yesterday.