Zoning in on more parents
Dear Biz
I am the founder of Connect Childcare, which is nursery management software that simplifies administrative tasks for nurseries and creates two-way communication with parents.
Huge numbers of parents now use our innovative app ParentZone to communicate and pay via our secure payment system which is provided in association with Worldpay.
It is especially popular with small nurseries as it offers a robust, secure and easy-to-use platform that helps with cashflow and takes away the chore of having to send manual invoices.
We are always trying to grow the business and reach even more small and larger nurseries to offer them a time and labour-saving solution for their business. Do you have any tips that you could pass on to us? Chris Reid, by email
Biz replies
This is exactly what new technology should be doing – helping to ease the burden for both busy parents and small businesses.
We suggest you can reach yet more smaller firms either by advertising both online and offline, or via a more targeted approach. With your success so far you should have no problem persuading others to sign up.
Maybe look out for small business networking events in areas across the country where you need to attract a bigger number of customers.