Waitrose dig at Elton ad

WAITROSE has poked fun at its sister store John Lewis’s Christmas ad starring Sir Elton John.

It shows parents fastforwarding through the two-minute, 20-second video to tuck into a Christmas wreath chocolate and orange stollen.

The ad was screened last night in the I’m a Celebrity Get Me Out of Here! break.

John Lewis spokesman Craig Inglis said: “It’s hard to believe our colleagues at Waitrose would choose a stollen over us.”