Coco Pops ad ban revoked

A WATCHDOG has reversed its ban on a Coco Pops Granola TV ad.

Advertising Standards had ruled the Coco Pops branding would “confuse” youngsters, even though the granola cereal was not deemed unhealthy unlike the original version.

It agreed with maker Kellogg’s which said its advert “did not contain any reference to the Coco Pops brand in isolation”.

Kellogg’s also said Coco Pops original now contained 40% less sugar. JAMAL KHASHOGGI STRUGGLES WITH KILLER

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