SWITCHING WAS THE ANSWER FOR ME
HEATED tobacco devices work by heating – rather than burning – the tobacco, which then releases a vapour. Similar to most e-cigarettes, this is a nicotinecontaining vapour with much lower amounts of harmful chemicals than found in cigarette smoke.
The key difference between heated tobacco and e-cigarettes is that heated tobacco devices heat tobacco whereas e-cigarettes heat a liquid. Heated tobacco products are not risk-free. They deliver nicotine and are addictive. They are only for adults who smoke – not for former smokers or for people who have never smoked.
However, in a country where heated tobacco is established, nearly 70% of users fully convert to the category***. Vaughan reveals how he gave up cigarettes: “I was speaking to a guy who was using heated tobacco, and he let me give it a try. The transition from smoking cigarettes to a heated tobacco product was seamless. It was really easy to switch. Ultimately, in another half a year, a year, I might give up altogether.”