It’s agony for Ant

Bad news for Ant McPartlin, right. I’m a Celebrity pulled in a whopping 12.6 million viewers in its first week, the show’s highest EVER launch.

That’s up by nearly 2 million on last year.

This is probably less to do with new presenter Holly Willoughby and more to do with the feelgood factor, thanks to the camaraderie in camp. And to Dec being hilarious. But still… ouch.