Daily Mirror

Stalker victim grope ordeal

Gender role ads get the boot

- BY RUKI SAYID Consumer Editor ruki.sayid@mirror.co.uk @RukiSayid

A MAN carried out a sex attack on a woman he stalked for nine months.

Two days earlier the woman told milkman Kevin O’Driscoll, 49, she would go to police and he said: “Right, I’m going to do something about you.”

She feared for her life when he broke into her home, pulled off her T-shirt and groped her breasts.

At Maidstone crown court, Kent, O’Driscoll, of Leysdown, admitted sex assault and stalking. He is in custody till sentencing. Tell us what you think: yourvoice@mirror.co.uk “SEXIST” adverts will be banned next year under a crackdown on damaging gender stereotypi­ng.

The Committee of Advertisin­g Practice rules will target oft-complained-about themes such as women doing all the housework and being bad at parking.

And men will no longer be portrayed as useless in the home or solely in charge of DIY.

The shake-up comes after the Advertisin­g Standards Authority found stereotypi­ng can be harmful to viewers.

The once iconic Milk Tray ads, catchphras­e “All because the lady loves...”, would fall foul of the rules, effective from June.

And more recently, a campaign by Aptamil caused outrage by showing two baby boys growing up to be a mountainee­r and engineer – while a baby girl was a ballerina.

CAP’s Ella Smillie said: “Gender stereotype­s in ads contribute to how people see themselves and their role in society.

“They can hold some people back from fulfilling their potential, or aspiring to certain jobs.” CHOC TACTICS Milk Tray advert

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 ??  ?? ‘SEXIST’ FURORE Baby girl in Aptamil ad is a ballerina
‘SEXIST’ FURORE Baby girl in Aptamil ad is a ballerina

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