Piers pressure
ANT and Dec say Piers Morgan would be a dream contestant for I’m A Celebrity.
Yes, Susanna Reid, his Good Morning Britain co-host, does deserve a break. But is it really fair on the grubs and beasts in the jungle? Another 1970s favourite was fondue – and it’s back, big time.
According to a recent Oxford University study, the fondue’s potential as a sharing dish and conversation piece is part of the attraction.
Researchers also considered whether the fact the comfort dish comes from Switzerland, a small thriving nation outside the EU, also appeals to those with post-Brexit fears. The drinks industry using this vegetable to flavour gins has boosted its popularity. Warner Edwards created one of the first rhubarb gins and saw sales increase 355% in a year – and 8,650% since 2014.
Supermarkets have recorded a 350% increase in people searching for rhubarb products online.
And industry experts believe part of its popularity is because people want to buy British ingredients. Retro sweets are taking a bigger bite of the confectionery market.
Sales of lemon sherbets have soared by 176% to £4million, rhubarb and custard are up by 99.4% to £3.9million, and sales of parma violets and pear drops have doubled to £1.26million and £1.4million respectively. Gareth
Davey, of insight company
Kantar, says:
“The younger population have been brought up on sweeter flavours. They’re more likely to go with flavours they know so, when they choose retro products, it tends to be things like sherbets.” Thanks to Hollywood star Gwyneth Paltrow hailing it as “winter’s miracle detox drink”, bone broth is back in favour.
Salma Hayek is also a fan, saying: “I think it is very good to keep yourself young.”
And Halle Berry swears by it. She says: “You can go to the Health food enthusiasts love the fact that semolina is rich in dietary fibres and vitamin B and has zero fat.
It also digests slowly – which helps to reduce food cravings, making you feel fuller for longer. Young buyers are ever more aware of how their choices impact on the environment and that has led to a bubble in SodaStream sales.
They fizzy drinks makers are more eco-friendly than buying ready-made pop as the bottles can be re-used.
Marketing expert Annette D’Abreo said: “Sustainability, plastic reduction and carbon footprint are hot topics.”
And as an added bonus, softdrinks lovers get the thrill of firing fizz-giving Co2 into their freshly made favourite tipple. butcher and get bones for free. Boil them up for 24 hours and drink the broth. It’s so full of collagen it’s crazy.”
Someone should tell Halle BOOSH bone broths, launching in Ocado, have already been simmered for over 16 hours.