Homing in on success
Dear BIZ
I have co-founded and launched kuldea.com, an online search and comparison engine for furniture. It lets people discover, compare and shop for products, such as sofas and storage, beds, chairs, tables, lighting and home accessories.
We also have interior design and home furniture articles, written in collaboration with industry experts and leading furniture retailers, to help inform and inspire people shopping for their home. We are doing OK but Deidre McGettrick, by email
Dear BIZ
Social media posts on the various platforms could be perfect for persuading people to click onto your site. Stunning pictures of the latest must-have pieces of furniture and accessories will help capture the attention of those looking for items, or inspire and intrigue others to click for more. Snappy posts can be used to tell people you can help them find what they want at the best prices, and can reveal the latest trends.
Try and create a following, offering to email people when new season items are launched. You need to try various platforms to find out which ones work best for your target audience.
Encourage satisfied customers to share their Kuldea experiences with their friends and family by posting snippets of their purchases.
Word of mouth is one of the best forms of advertising. Good luck. A crackdown by a City watchdog on car dealers and brokers charging sky high commission is set to save motorists £165million a year.
Regulator the Financial Conduct Authority plans to ban them from raking in fees based on the interest rates they set for car loans.
The FCA says the practice “creates an incentive for brokers to act against