JINGLE SELLS

MILLIONS of Christmas shoppers will today go on a record-breaking £1.7billion spending spree in a lastminute splurge on Super Saturday.

Stores are slashing prices to woo shoppers who have been hanging on to their cash in the hope of better deals.

And those who held their nerve will be quids in this weekend as fashion items have been slashed by up to 70%.

Bargains include a Phase Eight Shaniya palm frock down from £110 to £33 and a floral print dress down from £99 to £29 at Debenhams.

The chain has knocked 20% off handbags with kids’, men’s and women’s wear down by 50%.

Philip Pullman’s The Book of Dust is £10 instead of £20 and The Beast of Buckingham Palace by

David Walliams is half price at £7.49 at WH Smith.

Beauty gift sets are half price at Boots while its three-for-two deals are also expected to drive

DIANE WEHRLE ON THE RUSH TO SHOPS TODAY

New West End Company reveal. Head of insights Artjom Hatsaturjants said: “With the general election complete, we anticipate sales to reach their peak.”

Two of the biggest shopping centres, Westfield in West London and Westfield Stratford City in East London, are expecting more than a million people.

Birmingham’s Bullring is expected to draw 200,000, with 160,000 at Manchester’s Trafford Centre,

at70% 100,000

Bluewater,

Kent, 90,000 at

Lakeside, Essex and 80,000 at Bristol’s Price cut on some

Cabot Circus. fashion items in stores

this weekend

Analysts at Springboard predict footfall will peak at 3% above Saturday last year.

Insights director Diane Wehrle said: “Consumers took advantage of early discounts and are waiting for discounts to deepen once again as retailers do their best to shift unsold stock.”

Consumers are waiting for the discounts to deepen once again