TRACKING NEW RACERS

Dear Biz

' Ì”Ò ÕAE ¦È 9½Ò½È NAE½ÈÒ Ė¦È·½Ò½ÈÌAE½ÈÒĮŒ½·ė  ž”á 甁ÈÌ Ÿ½Į 'Ò áÌ ¦¸¦Ò¦³³ç  ¸Ò¦½¸³ ³”à”³ ±ÈÒ¦¸Ÿ ̔Èঌ” Ò½ AEȽ঒” ÒÕ¦Ò¦½¸ ¸’ ·”Œ¤¸¦Œ³ ̔Èঌ”Ì Ò½ ’Ȧà”ÈÌ á¤½ á¸Ò Ò½ AEȽŸÈ”ÌÌ Ò½ ¤¦Ÿ¤”È ³”à”³Ì ½ž ·½Ò½ÈÌAE½ÈÒį ÌՌ¤ Ì ½È·Õ³ ĆĮ

c” ¤’ ҤȔ” ’Ȧà”ÈÌ ‹ÕÒ ¸½á ¤à” Ćć ¸’ ¤à” ÌҁÈҔ’ Ò½ ·¸ÕžŒÒÕȔ ½ÕÈ ½á¸ Œ¤ÌÌ¦Ì Ĕ Ò¤” 'J±ÈÒĮ

9½ÌÒ ½ž Ò¤” ’Ȧà”ÈÌ á” Òȁ¦¸ ¸’ ÌÕAEAE½ÈÒ Õ̔ Ò¤” 'J±ÈÒĮ

c” È” ‹Ì”’ ¦¸ Nҁžž½È’ ‹ÕÒ ÒÈà”³ Ò¤” W3 ¸’ ‹”罸’į Òȁ¦¸¦¸Ÿ ’Ȧà”ÈÌį ³½½±¦¸Ÿ žÒ”È Ò¤” ±ÈÒÌ ¸’ Ÿ”ÒÒ¦¸Ÿ ”à”ÈçÒ¤¦¸Ÿ Ȕ’ç ž½È ’Ȧà”ÈÌ á¤”¸ Ò¤”ç ÒÕȸ ÕAE Ò races.

9ç ·¦Ì̦½¸ ¦Ì Ò½ ÒÈç Ò½ AEȽ·½Ò” ·½Ò½ÈÌAE½ÈÒÌ ¸’ ¤”³AE ‹È¦¸Ÿ ½¸ Ò¤” ¸”aeÒ Ÿ”¸”ȁҦ½¸ ½ž ’Ȧà”ÈÌį Ì ᔳ³ Ì ȁ¦Ì¦¸Ÿ áÈ”¸”ÌÌ ½ž ½ÕÈ Ì”Èঌ” ¸’ ¤½á ᔠŒ¸ ¤”³AE AE”½AE³” ½¸ Ò¤”¦È ¯½Õȸ”çĮ

¸ç ¦’”Ì á½Õ³’ ‹” ᔳŒ½·”Į Alex Rowley, by email

Biz replies

Showcasing your karts and services at race events, and giving spectators the chance to sit in and see your vehicles up close to get a taste for the thrills are the best ways to lure in new clients.

They are already people with an

BOSS ³”ae J½á³”ç

interest and passion for motorsport. Maybe also have a go at offering taster sessions for beginners around the country so they can try before they commit to it longer term.

Creating a strong following and shouting out and spreading the word about the success stories of your past and present clients via social media posts and in magazines and the sports sections of newspapers will help to raise awareness of your existence.

Also, teaming up with some big industry names and celebrity supporters for events, social media posts and interviews in the media will help to get the message out there to a bigger audience.

KART