Gwyn’s set to clean up..

For just £31 – yep, £31! – Gwyneth Paltrow is flogging “everything you need for squeaky-clean dishes”. Everything “minus the soap”, of course. Her Goop washing-up set includes a “beechwood Tampico-bristle brush” and an “ergonomically designed sponge”. Bear in mind, of course, that most ordinary sponges are also ergonomically designed – in that they fit in your hand – and cost about 12p…

The £31 Goop set