Daily Mirror

SALES DOWN SO TED BAKER POPS

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Fashion chain Ted Baker is planning pop-up s in smaller towns after sales were hit by a slu in city commuters. The firm is looking at ope stores for less than six months to assess pl it has not had a presence in before. “Clearly we have the option lease to expand th terms,” said boss Rachel

It Osborne. came as Ted Baker was left counting the cost of the Covid crisis as sales in the year to the end of January tumbled 44% £352million and losses grew from £77.6 £107.7m. However, Osborne said demand dresses and suits – which dived during th lockdowns – was returning.

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