jingle NAME THAT

I was wondering why I couldn’t find any reference to a paint called Adrian, as suggested last week by Helen Tabard, and another reader,

Dave Ellis, has come to my rescue.

He writes: “The paint mentioned was Hadrian! Hadrian – the deep gloss paint. For a really professional finish, use Hadrian.”

That’s just silly, Dave. Who would name anything Hadrian? Well, apart from a wall, obviously.

He also adds: “Another version of Pepsodent at the time was, ‘You wonder where your teeth all went when you brush your teeth with wet cement’!”

Reminding us that not everything is made to last, Steve Anderton in Blackpool recalls a

1960s carpet jingle that went: “Enkalon is made to last for years and years and years and years.

“This is luxury you can afford by Cyril Lord!”

Even the name of the selfmade millionaire, Carpet King Cyril Lord, has faded into history, like one of his nylon rugs.

It’s hard to believe what they got away with in vintage ciggie advertisements, like the one suggested by Ann Southgate in Royston, Herts. She writes: “I remember ‘Craven A will not affect your throat’.” Well I suppose after smoking has damaged your lungs, heart, blood vessels, brain and teeth, the throat would be the least of your worries.

And a campaign in the 1950s to get ladies to set hair on a Friday night had a catchy slogan for a setting lotion. Ann says: “The jingle was, ‘Friday night is AMAMI night’, and you used a wave set lotion, which was a lovely green colour.”

I’m surprised anyone had any hair left to back-comb in the 60s after that toxic stuff.

And as John Shale in Wigan rightly says: “It’s not just that we remember the old advertising jingles, but that we’d sometimes join in with them, or use them in conversation. I recall my dad shouting out, ‘Mackeson’, at Anfield, when the team were looking listless.”

And John tells us an old schoolboy joke.

Q. What’s got four bums? A. Bum, bum, bum, bum, Esso Blue.

Ooh innocent times, John, when hardly anyone had a car and petrol was cheaper than water.

■ Write in with your old advertising jingles – the older the better – to siobhan.mcnally@mirror.co.uk