FAIRY DIFFERENT
Iconic bottle turned on its head by firm
FAIRY Liquid has undergone its biggest revolution, with the iconic bottle turned upside down.
The new container dispenses the liquid from the bottom, meaning the days of balancing the bottle on its sticky red lid to get the last drops out are over.
To mark the occasion, Fairy unveiled images showing how the design has evolved since the first bottle in 1960.
The early white, cylindrical bottles became a household favourite and, for many children, were used for crafts.
They were in huge demand after TV kids show Blue Peter twice transformed them into Tracy Island from Thunderbirds, first by host Anthea Turner in 1993 and by Konnie Huq in 2000.
Actress Nanette Newman became the face of Fairy in the 1980s, starring in homely adverts.
With a shift towards more ecofriendly packaging, the classic white bottle was replaced with today’s transparent container in the early 2000s, making a limited edition comeback in 2010.
In a bid to make it easier to use, the latest revamp has the liquid released from the bottom, following the lead of ketchup and other condiments bottles. A spokesman for Fairy, owned by US consumer goods giant Procter & Gamble, said: “The launch of the upside down bottle ushers in a new era for washing up. “The bottles have been a staple in our homes for generations now. “But while we all love the first bottle, and the clear version which replaced it, habits are changing and we want to meet the nation’s washing up needs.
“The efficiently redesigned bottle means it’s much easier to get the last drop of washing up liquid out.”
Meanwhile, a poll of 2,000 adults revealed they each typically spend nearly 20 minutes a day washing up an average of 20 items. That amounts to a total of 7,300 items a year.
Despite the convenience of dishwashers, 52% still do all their washing up by hand. And 78% of those who do use a dishwasher have certain things they will only wash by hand, such as novelty mugs