THE PERFECT FIT

It can be hard to find the perfect jeans. But Lee plan to change that with the launch of their superstretchy Foreverfit jeans.

Made using pioneering technology that adapts to your shape, and promising a whopping 95 per cent stretchability, Lee insist they’ll remain the right fit even if you go up or down one whole size range. Prices start from £85. eu.lee.com.