HowIturnedmy 3-year-oldson’s doodleintoa fashionempire
Bryce’s striking monster drawing became logo on his dad’s successful range of stylish streetwear including Bryce, now nine, and daughter a flash, to support the festival’s charity Blaire, six, Harry officially launched partners, the Scottish Association of Forty Clothing. Mental Health.
They started a pop-up shop in the Harry said the cause is close to his basement of a hairdressers in Glasgow. heart, adding: “Bryce was recently
Harry said: “It had no heating and I diagnosed with dyslexia and, while that had to set up disco lights. But by that is not a mental illness, it is a condition time we had put the design on maybe that can cause lots of insecurities and 20 different garments, and there had anxieties, and that’s not something I been so much interest from people we want him to go through because that’s knew and on social media that by not good for a person’s mental health.” the end of our run we had nearly he proud dad added: “Because of sold out all our products. his dyslexia, he might struggle
“That’s when I realised this dream with numbers and letters, but could really happen.” even as a very young lad he was
The company now manufacture all expressing himself through art – as their own designs. Their high-quality shown by the amazing monster picture. fashion, described as stylish streetwear “When people hear a child is dyslexic, with an edge, has made them one of there is a tendency for them to say, Scotland’s most talked about brands. ‘That’s a shame’. But that implies that
They produce men’s, unisex and dyslexia is some kind of failing – and children’s clothing. that’s wrong. People should celebrate
Forty have been nominated for a everything about them that makes them number of top fashion awards and are who they are. on the brink of expanding across Europe. “Some people might see things in a
They have been involved in a number different way from others, but that’s not of high-profile collaborations, including a failure and it certainly doesn’t mean with Digital Groove Records, Hancock there is anything wrong with them. VA Jackets, Space Ibiza and DJ Carl Cox. “We all have insecurities and anxieties.
Their most recent collaboration was What is important is that we are not with Glasgow festival Piping Live, who afraid to open up and talk about what asked Forty to design a bag cover for is going on our in heads. bagpipes. The bag carries a hidden “When people come into our store we mental health message, which can only always ask, ‘How are you today?’, and we be seen when a photo is taken of it with really mean it.”