Cereal giant gets Frostie reception over legal fight
CAMPAIGNERS yesterday slammed food giant Kellogg’s after it launched legal action against the Government over new rules covering its highsugar breakfast cereals.
Regulations stopping products high in fat, salt and sugar being prominently displayed in supermarkets were due to come into effect in England in October. Kellogg’s, which makes Frosties and Coco
Pops, has had an application for a judicial review approved and a court hearing began yesterday.
The dispute centres on whether milk is factored in to the nutritional make-up of products.
Kellogg’s UK managing director Chris Silcock said: “We believe the formula being used … is wrong and not implemented legally.”
Caroline Cerny, lead at the Obesity Health Alliance, said: “It’s shocking that a company like Kellogg’s would sue the Government over its plans to help people be healthier rather than investing in removing sugar from their cereals.”
A Department of Health spokesman said the plan was “an important part of the cross-government strategy to halve childhood obesity by 2030”.