Barbie dolls set to top Santa’s list
BARBIE is back in fashion and set to top the Christmas toy charts this year, retail experts predict.
The Barbie buzz is growing ahead of the release of a movie about the Mattel toy, starring Margot Robbie and Ryan Gosling, and directed by Greta Gerwig.
Online marketplace OnBuy believes Barbiemania will hit fever pitch this year. Category manager Liam Tickner said: “Our trends insight points towards her topping the 2022 Christmas charts.
“Excitement around the Barbie film is definitely feeding into the doll’s popularity. The closer we get to the film’s release, the more hype is going to build.”
Mattel has sold more than a billion Barbie dolls, its most profitable line.