THAT SHIRT IS STRICTLY FORBIDDEN

Dancer ‘broke BBC rules’

A STRICTLY dancer breached TV guidelines by wearing branded clothes on screen.

Giovanni Pernice was shown on last week’s show wearing a vest from high street retailer All Saints.

Their ram’s skull logo could clearly be seen.

The hunk, 28, was filmed alongside celeb partner Faye

Tozer in the prerecorded clip from their training room.

Producers failed to pick up on the logo before it was broadcast to Strictly’s 10million viewers. Showing it on screen is likely to be a breach of strict product placement rules. The BBC’s guidelines ban logos being shown to avoid claims it promotes products.

The blunder is also likely to be a breach of Ofcom’s broadcasting code. In the “Commercial References in Television Programming” section of the media watchdog’s code it states: “Products, services and trademarks must not be promoted in programming.” Last night, a show insider said: “This is quite a blunder. It shouldn’t have happened. The logo could clearly be seen, which is a breach of guidelines.” They added: “Everyone invited to appear on the BBC is told not to wear branded clothing. But its stars should already know the rules.

“Producers are likely to be extra careful in future. Strictly is the BBC’s flagship show so this isn’t ideal.”

Fashion retailer All Saints is known for its high prices. T-shirts were on sale on its website yesterday for £55.

Tory MP John Whittingdale has previously slammed the Beeb for allowing its stars to wear branded clothing.

He said: “The BBC is funded by the licence fee payer and people would not expect to see commercial advertising on the BBC because of that.”

In 2010 the BBC was rapped after presenters including Clare Balding wore branded jackets during its coverage of the Winter Olympics.