Crunch for crisp rivals

WHO else is old enough to remember Smith’s crisps with their little blue sachet of salt?

C4’s Secret World Of Crisps was a moreish feast of tasty nostalgia. Golden Wonder created cheese & onion, Smith’s hit back with salt & vinegar.

Then the floodgates opened: Quavers, Wotsits, Phileas Fogg tortilla chips…

But hold up. Where were 70s favourites Rock N Rollers?

They were so popular they had their own theme tune flexi-disc! And why snub Nik Naks? (In particular scampi and lemon flavoured ones?)

I LOVED the competition between rival crisp makers. It’s a shame we don’t see that determination in TV any more.

Too many execs prefer managed decline to hitting the opposition where it hurts.