KIDS LOSE OUT ON SUN COVER

MILLIONS of parents have never applied sun protection to their children.

One in 10 can’t recall a time when they used lotion to keep harmful rays off their kid’s tender skin, a study found.

Of those, 28% said they did not think their children needed it.

It also emerged that one in four wrongly think the sun in the UK is not strong enough to warrant the extra precaution and one in five believe the sun is not harmful on overcast days. Garnier UK general manager Charlotte Blanchard said: “We know parents have their hands full simply feeding, dressing and getting their kids washed.

“As role models, we need parents and teachers to set an example for their children about how important sun protection is, during the school day and elsewhere.

“Yet this poll has found a host of reasons why it is not happening.”

Dermatologist Dr Justine Kluk added: “Sunscreen application is most crucial between April and September when UV levels are at their peak.

“Parents and schools would be well advised to start thinking about sun protection now.”