MOVIE HYPES UP SALES OF BARBIE
■ Toy is top festive treat
by IAN FLETCHER BARBIE is set to be the No1 toy for Christmas 2022.
Sales will be helped by the upcoming Barbie movie starring Margot Robbie and Ryan Gosling.
The fashion doll tops the list of fancied gifts, while retail experts also expect LEGO and Nintendo Switch to fly off the shelves.
The study shows that Barbie, first launched in 1959, has become popular again in recent years.
Liam Tickner, Category Manager at OnBuy, said: “Barbie is an iconic toy which has kept multiple generations entertained.
Although the doll fell out of favour with children in the 2010s, recently Barbie has seen a surge in popularity and our trends insight points towards her topping the 2022 Christmas toy charts.”
Liam added: “Excitement around the hotly anticipated Barbie film is definitely feeding into the dolls popularity. The closer we get to the film’s release, the more hype is going to build.
“We have seen a number of Barbie products selling well. Not just dolls but accessories such as the Barbie 3-in-1 Dream Camper.”