Growing profile

A significant endorsement of the quality of these products is the fact that two Conegliano Valdobbiadene producers, Astoria and Villa Sandi, have recently produced their first Asolo Prosecco wines – having the competition, so to speak, join the group, is undoubtedly a welcome sign, and a boost for the whole Asolo Prosecco category.

Getting back to the comparison with the much better known area of Conegliano Valdobbiadene, what should the producers of Asolo Prosecco be doing to give their products greater awareness among wine drinkers in the marketplace? ‘Above all, we should tell them about our territory,’ comments Pozzobon. ‘Our zone is historically one of the most important in Veneto and in fact, in all of Italy. Important battles during the First World War were fought on the Montello hill.

‘In addition to the unique territory, there is a unique terroir in Asolo, with hills of volcanic origin, along with the Montello hills having deep soils rich in iron. Thanks to this, we can produce Prosecco of excellent structure and distinct minerality, especially with the Extra Brut versions,’ he adds.

For Armando Serena, president of the Consorzio Vini Asolo Montello, old-fashioned hard work via promotion has to go hand in hand with success in the vineyards and cellars. ‘Conegliano Valdobbiadene has been deeply involved in promoting Prosecco for more than 50 years and producers there are now reaping the rewards of their serious work. We became deeply involved several years later, so we must bring our own identity to the “Superiore” concept. We must improve our communication, day by day. We are aware it will take time, but this is our vision.’