Decanter

Le Domaine Skincare

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Hollywood star Brad Pitt has launched a skincare range featuring active ingredient­s sourced from Famille Perrin’s Château de Beaucastel vineyard in the Rhône. Le Domaine Skincare includes a serum, a cream, a fluid cream and a cleansing emulsion, all of which are vegan and suitable for all skin types. Products are made from organic matter that was previously discarded after the grapes had been pressed. Le Domaine Skincare’s packaging also includes recyclable glass bottles and jars, and reusable stoppers made of oak cut from the scraps of the vineyard’s wine barrels.

‘It is about imitating nature’s organic cycles, its original beauty,’ said Pitt, whose acting credits include Fight Club, Se7en and Once Upon a Time in Hollywood. ‘In nature, there is no concept of waste. Every discarded thing becomes nourishmen­t for another. This is circularit­y for Le Domaine Skincare.’ The products use two patent-pending active ingredient­s – GSM10 and ProGR3 – developed by Famille Perrin in collaborat­ion with Professor Pierre-Louis Teissedre of the University of Bordeaux and Professor Nicolas Lévy of biotech company ProGeLife. Teissedre has spent 15 years profiling the winery’s 13 grape varieties to identify the combinatio­n with the most potent antioxidan­t effects. The result is GSM10. Lévy specialise­s in skin ageing. His team at ProGeLife created ProGR3 in partnershi­p with Pitt and the Perrins in a bid to slow down the effects of ageing mechanisms. Prices will range from £60 for the cleansing emulsion to £290 for the serum. le-domaine.com

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