ESCUDO ROJO

Worthy heir of Baron de Rothschild in Chile

Escudo Rojo was born at the crossroads of cross-generational expertise and pioneering exploration; the historical craftsmanship of Baron de Philippe de Rothschild applied to the best terroirs of the Maipo Valley, Chile’s flagship region.

The project started in 1999 when Baroness Philippine de Rothschild, Baron Philippe’s daughter and second generation at the helm of the family’s wine estates, decided to create her wine in the heart of Maipo. That same year marked the first release of Escudo Rojo’s eponymous cuvée, which, since then, is recognised for being a powerful yet poised expression of the local terroirs, bridging old world intensity and new world elegance. The venture was further consolidated with the construction of a winery and the acquisition of vineyards. Such steps structured what Escudo Rojo is today: a beacon of excellence, setting the benchmark for one of South America’s most exciting wine regions. Confirming its continuous, ever-evolving quest for precision and quality, the company is certified under the Sustainable Wine of Chile program, which regulates the best practices across all operational processes, from vineyard management to distribution.

Twenty years after its inception, Escudo Rojo released a new, flagship wine, paying tribute to its founder. With Baronesa P., the company – now led by third generation Philippe Sereys de Rothschild, Camille Sereys de Rothschild and Julien de Beaumarchais de Rothschild – crowns Baroness Philippine’s efforts and endeavours with a wine carrying her name. ‘More than a tribute, this wine is a heritage, born of the encounter of Chilean terroirs, our family company’s know-how and a charismatic personality,’ says Philippe Sereys de Rothschild, Chairman and CEO of Baron Philippe de Rothschild SA. ‘If I had to describe Baronesa P. in three terms, they would be exacting standards, elegance and flamboyance.’ These words can be used to portray the Baroness’ charisma but also the fundamental values that guide the winemaking team at Escudo Rojo. ‘Making Baronesa P. has been one of the most exciting, inspiring and emotional experiences of my career, says Emmanuel Riffaud, general manager and chief winemaker at Escudo Rojo. ‘The aim was to create an outstanding wine of uncompromising quality, with the same strength of personality as Baroness Philippine de Rothschild herself.’ The Cabernet Sauvignondominant blend of five different varieties stands out for its complexity, poised structure, expressive fruit, spicy nuances, refined tannins and, above all, the element of magic linked to its history.