Love Island doughnut maker reveals expansion plans
A DERBYSHIRE doughnut business that has sizzled up orders for Love Island contestants and royalty is expanding.
Project D, which has more than 24,000 followers on Instagram, is expanding out of Derby and into the north of the county.
The start-up says it has created doughnuts for a Love Island after party, London Fashion Week and even for staff and residents at
Windsor Castle.
Now the company, which changes the flavours of its doughnuts every week and also offers a vegan range, has launched a delivery service to doorsteps across Chesterfield.
When lockdown began, the company furloughed its staff. However, after changing its business model to a home delivery service, it has ended up bringing staff back.
Project D’s co-owner, Jacob Watts, said: “Since lockdown began, we have been inundated with requests for doughnuts – I think that now, more than ever before, people need a sweet treat to cheer them up.
“We were getting a huge number of requests from people living in Chesterfield asking us to start delivering in their area, so we decided to head up the A38.
“We’re thrilled with the response we are getting and our doughnuts seem to be as popular in the north of the county as they have been nearer to home.
“It’s very exciting for us as a business and when lockdown is over we will look at setting up a more permanent home in the town centre.”
Project D has only been in business for a year and began by selling doughnuts at food events and festivals across the Midlands. -owner, Jacob Watt