New Look moving to old Sports Direct store at Derbion

DERBION has confirmed where a major fashion retailer will be based when it reopens following a big revamp.

New Look waved farewell to its existing Derbion store on Thursday, April 25, while work begins on the new store, which will open later this year.

Bosses at the Derby shopping centre have now confirmed that the women’s fashion retailer is moving from Level 2 of the city shopping centre to the former Sports Direct store on Level 1. The new store is expected to open in September, meaning city shoppers will have to go at least four months without a New Look.

Sports Direct moved upstairs to become part of the new Frasers department store back in December, 2021.

The announcement comes after confirmation that the JD store, also on Level 2, will be relocating to a new site “more than double” the size of the existing one, with New Look expected to carry out a similar revamp. Managing director at Derbion, Beth McDonald, said: “Over the past three years our leasing strategy has transformed Derbion, securing a host of new retail and leisure brands including Frasers, H&M Home and Rituals. Last year alone, 13 new brands opened their doors at the centre.

“Our strategy has always been to broaden our range of retailers whilst at the same time supporting existing brands to deliver on their full potential through best-in-class stores. As the centre continues to evolve, investing alongside our retailers to ensure they have the right sized store in the right location, positioned alongside complementary brands, is a key part of our forward planning.”

Peter Rodgers, head of retail at New Look, added: “We are pleased to be opening in a new location in Derbion and look forward to welcoming our customers through our doors again.”