Toy shops to launch at Tesco stores

THE UK’s largest independent toy retailer, The Entertainer, is launching toy shops within Tesco Ilkeston Extra, Long Eaton Extra and Clay Cross Extra in Derbyshire, following the announcement in January of their new partnership.

The partnership is offering Tesco customers in Derbyshire the chance to buy The Entertainer’s large range of products from much-loved leading brands such as Barbie, Lego, Hot Wheels, Peppa Pig and Paw Patrol, as well as their exclusive range of Addo toys and products from the award-winning early years toy specialist, Early Learning Centre.

The Entertainer Toy Shop’s new locations at Ilkeston Extra and Long Eaton Extra are now open, with the launch in the Clay Cross Extra store set for mid-July.

The rollout follows the announcement in January of an extended partnership between the toy retailer and supermarket. The

Entertainer is due to roll out to over 750 Tesco stores in the UK throughout the year and will create over 1,000 new jobs. The announcement comes following a successful year-long trial of The Entertainer in 35 of Tesco’s large UK stores and the positive response from customers.

Alexander Austin, regional area manager at The Entertainer, said: “We’re delighted to announce that The Entertainer Toy Shop will be launching across three Derbyshirebased Tesco stores, which will bring some of our magic directly to families and children right in the heart of the local community.”

Jan Marchant, managing director of home and clothing at Tesco, said: “We’re really excited to be bringing The Entertainer to Tesco stores across the UK, introducing even more customers to the great range of toys and making it easier for customers to pick up a gift for their little ones in store.”

The rollout of The Entertainer Toy Shop concessions across Tesco stores will provide shoppers with the chance to discover the toy shop’s best-selling range of the latest toys and games.