FOUR THINGS EV­ERY SUC­CESS­FUL MAR­KET­ING STRAT­EGY MUST HAVE

Devon Life - - Voyage Travel Marketing -

1: Not heard of a Face­book ad­ver­tis­ing Pixel? The an­a­lyt­ics tool is cru­cial to mea­sur­ing the ef­fec­tive­ness of your ad­ver­tis­ing, help­ing track rev­enue and pro­vide in­sights.

2: Col­lect e-mail ad­dresses from cus­tomers and re-tar­get them with so­cial me­dia ads called ‘cus­tom au­di­ence ads’. But en­sure you abide by new GDPR rules!

3: Ex­cel­lent im­agery and video are a must – even if your tar­get­ing is right, it needs to look vis­ually strik­ing to stop po­ten­tial cus­tomers scrolling past your ad.

4: Em­ploy a so­cial me­dia cham­pion. Chances are, you al­ready have a so­cial-savvy em­ployee, so utilise them to get great so­cial con­tent.

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