PRO CASE STUDY
My name is Laura Eaton, I am a headshot photographer and serial entrepreneur. I started shooting weddings 15 years ago, but I’ve specialised in headshot photography (PhiladelphiaHeadshot.com) for the last seven years and I occasionally take on commercial, corporate and product photography jobs.
WHEN AND WHY DID YOU DECIDE TO HIRE OUT SOME OF YOUR STUDIO SPACE?
About eight years ago, I realised that I was not making the best use of my space. At the time, I was a wedding photographer and used my space primarily for client meetings. Most of the month the studio would sit empty, so I wrote up a membership agreement and invited a few wedding industry friends to join the space. We started out as just wedding professionals and were named Soiree Philadelphia, but in time we grew to welcome other creatives and professionals. We rebranded last year as Old City Collective.
WHAT HAVE YOU DISCOVERED TO HAVE BEEN THE GREATEST BENEFITS OF SHARING YOUR STUDIO WITH OTHERS?
The greatest benefit of running the space has been the people I have had the opportunity to meet and work with. The best thing about running a collaborative space is that you tend to attract the right people – people who are open to working together and sharing, having respect for each other – that is what it takes to make a shared space work.
IN YOUR EXPERIENCE WHAT ARE THE BIGGEST CHALLENGES OF RUNNING A SHARED SPACE?
We also rent out for things like photoshoots, social events, pop-up shops and workshops. Our space is only about 950 square feet, so often we have to turn away events that are too large, so that can be challenging, but we are hoping to expand to another location soon.
GENRE EXPERTISE Laura is a portrait and wedding photographer. As these specialisms left unused studio capacity, she decided to share her work space with likeminded photographers
GREATER REACH Photography appeals to audiences with compatible requirements. Pooling photographers also amalgamates clients, building an even stronger market share
TELL US ABOUT YOURSELF – WHAT PHOTO GENRES DO YOU WORK IN?