What type of land­scape sells the best?

How can we know what con­sumers are af­ter?

Digital Photograper - - Techniques -

We all have our own pref­er­ences when it comes to pho­tograph­ing the land­scape, but if we’re sell­ing our work, what we need to de­ter­mine are the pref­er­ences of our cus­tomers. What sort of pho­to­graphs do they want to buy – and why? Land­scape pho­to­graphs are usu­ally pur­chased be­cause of a con­nec­tion be­tween the buyer and the sub­ject. The lo­ca­tion could bring back mem­o­ries, or it could be so generic it cre­ates an emo­tion. Many land­scape pho­tog­ra­phers es­tab­lish them­selves in tourist des­ti­na­tions so they can ap­peal to the tran­si­tory mar­ket, but they find them­selves sell­ing plain, post­card style im­ages, rather than the emo­tive, arty pho­to­graphs they like to cap­ture per­son­ally. Find­ing con­nec­tions be­tween your land­scapes and the peo­ple who buy them is the key – and be­ing con­fi­dent enough to ask peo­ple to buy. As a lux­ury prod­uct, a quick course in mar­ket­ing and sales is great ed­u­ca­tion for a bud­ding land­scape pho­tog­ra­pher.


60-megapixel medium-for­mat cap­ture, squished and cropped to square


Train car­riages for min­ing in­dus­try and pre­dom­i­nantly sold to busi­ness clients


Strong di­ag­o­nal lines with min­i­mal colour pal­ette and con­trast­ing blues


Light plane aerial of in­dus­trial area be­hind Port Hed­land, Western Aus­tralia

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