What type of landscape sells the best?
How can we know what consumers are after?
We all have our own preferences when it comes to photographing the landscape, but if we’re selling our work, what we need to determine are the preferences of our customers. What sort of photographs do they want to buy – and why? Landscape photographs are usually purchased because of a connection between the buyer and the subject. The location could bring back memories, or it could be so generic it creates an emotion. Many landscape photographers establish themselves in tourist destinations so they can appeal to the transitory market, but they find themselves selling plain, postcard style images, rather than the emotive, arty photographs they like to capture personally. Finding connections between your landscapes and the people who buy them is the key – and being confident enough to ask people to buy. As a luxury product, a quick course in marketing and sales is great education for a budding landscape photographer.
60-megapixel medium-format capture, squished and cropped to square
Train carriages for mining industry and predominantly sold to business clients
Strong diagonal lines with minimal colour palette and contrasting blues
Light plane aerial of industrial area behind Port Hedland, Western Australia