BE A SUCCESSFUL BRAND AMBASSADOR
Five tips for presenting your work online and ensuring a successful relationship with the brand
LEARN TO SELL YOURSELF a brand will be looking for someone who best represents its values and personality – you need to let the brand know what makes you a good fit, and once they select you ensure this shows in the work that you produce.
BUILD FOLLOWERS It is important that as you begin building followers online that you both engage with them as a whole and individually. don’t ignore someone if they pay your work a compliment, respond as it will show that you are open and available.
CREATE A CONSISTENT BODY OF WORK make sure every image and blog you post out online depicts you in the best possible way. Having a clear style is important as it will mean your content is more memorable.
UNDERSTAND WHAT IS EXPECTED get to know exactly what the brand you represent want. Your relationship is essentially a business deal. They will expect to get a return from your relationship, whether it is an increase in sales or just an increase in visibility.
ALWAYS BE PROFESSIONAL never post drunken saturday night pictures of yourself on any of your work accounts. Your online self should represent you and your values in the best possible way – and should complement the values of the brand you represent. never be rude to your followers.