BE A SUC­CESS­FUL BRAND AM­BAS­SADOR

Five tips for pre­sent­ing your work on­line and en­sur­ing a suc­cess­ful re­la­tion­ship with the brand

Digital Photograper - - Become A Brand Ambassador -

LEARN TO SELL YOUR­SELF a brand will be look­ing for some­one who best rep­re­sents its val­ues and per­son­al­ity – you need to let the brand know what makes you a good fit, and once they se­lect you en­sure this shows in the work that you pro­duce.

BUILD FOL­LOW­ERS It is im­por­tant that as you be­gin build­ing fol­low­ers on­line that you both engage with them as a whole and in­di­vid­u­ally. don’t ig­nore some­one if they pay your work a com­pli­ment, re­spond as it will show that you are open and avail­able.

CRE­ATE A CON­SIS­TENT BODY OF WORK make sure ev­ery im­age and blog you post out on­line de­picts you in the best pos­si­ble way. Hav­ing a clear style is im­por­tant as it will mean your con­tent is more mem­o­rable.

UN­DER­STAND WHAT IS EX­PECTED get to know ex­actly what the brand you rep­re­sent want. Your re­la­tion­ship is es­sen­tially a busi­ness deal. They will ex­pect to get a re­turn from your re­la­tion­ship, whether it is an in­crease in sales or just an in­crease in vis­i­bil­ity.

AL­WAYS BE PRO­FES­SIONAL never post drunken satur­day night pic­tures of your­self on any of your work ac­counts. Your on­line self should rep­re­sent you and your val­ues in the best pos­si­ble way – and should com­ple­ment the val­ues of the brand you rep­re­sent. never be rude to your fol­low­ers.

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