PRO CASE STUDY

Nikon brand am­bas­sador Amy Shore shares how be­ing af­fil­i­ated with a brand has changed the way she works

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DOES BE­ING A BRAND AM­BAS­SADOR HELP YOUR BUSI­NESS?

Def­i­nitely. I mean, how cool does ‘Amy Shore: Nikon UK Am­bas­sador’ sound? It’s hon­estly a dream come true, it’s truly some­thing I never, ever, ever ex­pected to be able to say. It gives me more cred­i­bil­ity to those who don’t know my work, whether it’s other pho­tog­ra­phers or po­ten­tial clients.

DO YOU THINK YOU GET MORE CLIENTS?

That’s a tough one... I’m not sure. I’m now fairly well known in the au­to­mo­tive world for my type of pho­tog­ra­phy, but I do feel like I’ve been ex­tra booked up since the be­gin­ning of my part­ner­ship with Nikon.

HAS IT CRE­ATED ANY UNIQUE EX­PE­RI­ENCES/ OP­POR­TU­NI­TIES FOR YOU AS A PRO­FES­SIONAL?

Yes! Un­til The Pho­tog­ra­phy Show, I’d never spo­ken on stage to any­one be­fore. That was a whole new ex­pe­ri­ence, I re­ally en­joyed it! To be asked so many ques­tions from newer pho­tog­ra­phers is a new and cool ex­pe­ri­ence too. Up un­til now (and still!) it’s been me ask­ing other pho­tog­ra­phers for help, tips and ad­vice, not the other way around!

HAS IT CHANGED THE WAY YOU WORK?

I sup­pose it’s made me more con­fi­dent. Pho­tog­ra­phers can be prone to self crit­i­cism, and it can be so hard to like your own work or to see worth. To have one of the big­gest cam­era com­pa­nies in the world recog­nise me and my work – well, it’s a com­pli­ment, to say the least!

“It gives me more cred­i­bil­ity to those who don’t know my work, whether it’s other pho­tog­ra­phers or po­ten­tial clients”

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UNIQUE AN­GLES Hav­ing some­thing you can of­fer both the brand and the cus­tomer is es­sen­tial

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THE HUNT FOR CROISSANTS Build fol­low­ers and cre­ate con­tent that en­gages them

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