Over­come book-pub­lish­ing chal­lenges

Get your pho­tographs seen by a wider au­di­ence by pro­duc­ing a qual­ity cof­fee-ta­ble book qual­ity cof­fee ta­ble book

Digital Photograper - - Contents -

Dis­cover our top tips for pub­lish­ing your work in a qual­ity photo book

PUB­LISH­ING A BOOK IS THE DREAM OF MANY AS­PIR­ING WRIT­ERS AND ARTISTS. THE THOUGHT OF HAV­ING A COL­LEC­TION OF WORK IN PRINT, FOR YOUR PEERS AND THE PUB­LIC TO SEE, CAN FEEL LIKE THE UL­TI­MATE GOAL FOR THE SE­RI­OUS PHO­TOG­RA­PHER. THE PUB­LISH­ING IN­DUS­TRY IS A VERY DIF­FI­CULT ONE IN WHICH TO BE­COME ES­TAB­LISHED HOW­EVER, AND GET­TING YOUR WORK SEEN BY THE NEC­ES­SARY PEO­PLE CAN BE A CHAL­LENGE IN ITS OWN RIGHT, TO SAY NOTH­ING OF AC­TU­ALLY SIGN­ING A BOOK DEAL. THE STAN­DARD ROUTE TO PUB­LISH­ING HAS MANY DIS­AD­VAN­TAGES. FIRSTLY IT IS A VERY

SLOW PROCESS – IT CAN TAKE YEARS TO AT­TRACT THE AT­TEN­TION OF A PUB­LISH­ING HOUSE, WORK OUT THE FINE DE­TAILS AND CRE­ATE A PROD­UCT THAT MATCHES THE EX­PEC­TA­TIONS OF ALL IN­VOLVED PAR­TIES. THIS DE­LAY IS NOT AL­WAYS A BAD AS­PECT, BUT IT CAN IM­PACT ON YOUR MO­TI­VA­TION. SE­CONDLY, THERE IS THE MAT­TER OF CRE­ATIVE DIF­FER­ENCES BE­TWEEN YOU AND YOUR PUB­LISHER. UL­TI­MATELY, WHILE THE TEAMS YOU’D BE WORK­ING WITH WILL TAKE PRIDE IN PRO­DUC­ING YOUR BOOK TO A HIGH STAN­DARD,

THE PUB­LISHER IS FO­CUSED ON FI­NAN­CIAL RE­TURN, MEAN­ING THEY MAY TAKE THE STYLING OF YOUR BOOK IN A DIF­FER­ENT DI­REC­TION TO WHAT YOU ORIG­I­NALLY EN­VI­SIONED. FOR THESE REA­SONS, MANY CRE­ATIVES CHOOSE TO SELF-PUB­LISH. THERE ARE SEV­ERAL ROUTES TO TAKE IN THE SELFPUBLISHING FIELD – YOU CAN EI­THER START BY PRO­DUC­ING E-BOOKS, FOR A DIG­I­TAL READ­ER­SHIP, OR YOU CAN DI­RECTLY AP­PROACH A PRINTER WITH A FIN­ISHED PROD­UCT. BOTH ARE VALID OP­TIONS AND GIVE YOU FAR MORE CON­TROL OVER THE LOOK AND FEEL OF YOUR BOOK.

E-PUB­LISH­ING HAS BE­COME UNI­VER­SALLY POP­U­LAR AMONG CRE­ATORS OF LIT­ER­ARY WORKS. E-BOOKS CAN BE CRE­ATED WITH REL­A­TIVE EASE AND WITH FAR LOWER MON­E­TARY IN­VEST­MENT, PLUS, WITH THE COR­RECT AP­PROACH, YOU CAN REACH A VAST AU­DI­ENCE WITH GREATER SPEED THAN WOULD BE POS­SI­BLE WITH PRINTED EDI­TIONS. PHYS­I­CAL BOOKS STILL HOLD A UNIQUE AP­PEAL HOW­EVER AND AR­GUABLY, FOR PHO­TOG­RA­PHERS AT LEAST, HAVE A CER­TAIN AIR OF PRES­TIGE AT­TACHED TO THEM. DUE TO THE PO­TEN­TIALLY LARGE COST OF PRINT­ING, A STRONG PITCH IS ES­SEN­TIAL TO CON­SOL­I­DATE IN YOUR OWN MIND WHO MIGHT

BUY YOUR BOOK AND THERE­FORE, WHAT KIND OF IM­AGES IT SHOULD CON­TAIN. CON­SIDER SHOOT­ING IM­AGES SPECIF­I­CALLY FOR THE BOOK, RATHER THAN SIM­PLY CHOOS­ING PRE-EX­IST­ING SHOTS FROM

YOUR AR­CHIVE, AS THIS WILL AL­LOW YOU TO

have a de­fin­i­tive fin­ished prod­uct in mind through­out the en­tire process. There are spe­cific chal­lenges as­so­ci­ated with pro­duc­ing a book of re­gional im­ages, since your read­er­ship is likely smaller. De­cide to ei­ther draw read­ers from out­side your fo­cus re­gion, by shoot­ing more ‘com­mer­cial’ sub­jects – fa­mous land­marks for ex­am­ple – or ap­peal to the lo­cal au­di­ence by cel­e­brat­ing the smaller de­tails, to cre­ate a por­trait of an area of which you share a com­mon knowl­edge with your read­ers. This will be an im­por­tant fac­tor in the suc­cess­ful mar­ket­ing of your book.

When look­ing for a printer, search for com­pa­nies who spe­cialise in pro­duc­ing pho­tog­ra­phy port­fo­lios and cof­fee-ta­ble books, from au­thors such as your­self. This will in­crease your chances of them al­low­ing you to or­der smaller print runs at an af­ford­able per-copy price. As a first-time writer, start­ing small in this way is an im­por­tant fac­tor, as it will en­able you to grad­u­ally spread aware­ness of the book amongst prospec­tive buy­ers, by ap­proach­ing lo­cal book­stores and gift re­tail­ers with sam­ple copies. once you have se­cured these dis­trib­u­tors, you can be­gin to in­vest in larger print or­ders.

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FIND A SPON­SOR

You may be able to col­lab­o­rate with or­gan­i­sa­tions who will help with the cost of pub­li­ca­tion in re­turn for ap­pro­pri­ate pro­mo­tion

Right bot­tom CON­SIDER IN­TENT

Ask your­self why you want to pub­lish a book. This in­for­ma­tion is im­por­tant when choos­ing a topic and tar­get reader

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DE­SIGN DE­CI­SIONS

When shoot­ing im­ages for a project, con­sider the ori­en­ta­tion of your shots and how pho­tos will fit to­gether on the pages

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