Overcome book-publishing challenges
Get your photographs seen by a wider audience by producing a quality coffee-table book quality coffee table book
Discover our top tips for publishing your work in a quality photo book
PUBLISHING A BOOK IS THE DREAM OF MANY ASPIRING WRITERS AND ARTISTS. THE THOUGHT OF HAVING A COLLECTION OF WORK IN PRINT, FOR YOUR PEERS AND THE PUBLIC TO SEE, CAN FEEL LIKE THE ULTIMATE GOAL FOR THE SERIOUS PHOTOGRAPHER. THE PUBLISHING INDUSTRY IS A VERY DIFFICULT ONE IN WHICH TO BECOME ESTABLISHED HOWEVER, AND GETTING YOUR WORK SEEN BY THE NECESSARY PEOPLE CAN BE A CHALLENGE IN ITS OWN RIGHT, TO SAY NOTHING OF ACTUALLY SIGNING A BOOK DEAL. THE STANDARD ROUTE TO PUBLISHING HAS MANY DISADVANTAGES. FIRSTLY IT IS A VERY
SLOW PROCESS – IT CAN TAKE YEARS TO ATTRACT THE ATTENTION OF A PUBLISHING HOUSE, WORK OUT THE FINE DETAILS AND CREATE A PRODUCT THAT MATCHES THE EXPECTATIONS OF ALL INVOLVED PARTIES. THIS DELAY IS NOT ALWAYS A BAD ASPECT, BUT IT CAN IMPACT ON YOUR MOTIVATION. SECONDLY, THERE IS THE MATTER OF CREATIVE DIFFERENCES BETWEEN YOU AND YOUR PUBLISHER. ULTIMATELY, WHILE THE TEAMS YOU’D BE WORKING WITH WILL TAKE PRIDE IN PRODUCING YOUR BOOK TO A HIGH STANDARD,
THE PUBLISHER IS FOCUSED ON FINANCIAL RETURN, MEANING THEY MAY TAKE THE STYLING OF YOUR BOOK IN A DIFFERENT DIRECTION TO WHAT YOU ORIGINALLY ENVISIONED. FOR THESE REASONS, MANY CREATIVES CHOOSE TO SELF-PUBLISH. THERE ARE SEVERAL ROUTES TO TAKE IN THE SELFPUBLISHING FIELD – YOU CAN EITHER START BY PRODUCING E-BOOKS, FOR A DIGITAL READERSHIP, OR YOU CAN DIRECTLY APPROACH A PRINTER WITH A FINISHED PRODUCT. BOTH ARE VALID OPTIONS AND GIVE YOU FAR MORE CONTROL OVER THE LOOK AND FEEL OF YOUR BOOK.
E-PUBLISHING HAS BECOME UNIVERSALLY POPULAR AMONG CREATORS OF LITERARY WORKS. E-BOOKS CAN BE CREATED WITH RELATIVE EASE AND WITH FAR LOWER MONETARY INVESTMENT, PLUS, WITH THE CORRECT APPROACH, YOU CAN REACH A VAST AUDIENCE WITH GREATER SPEED THAN WOULD BE POSSIBLE WITH PRINTED EDITIONS. PHYSICAL BOOKS STILL HOLD A UNIQUE APPEAL HOWEVER AND ARGUABLY, FOR PHOTOGRAPHERS AT LEAST, HAVE A CERTAIN AIR OF PRESTIGE ATTACHED TO THEM. DUE TO THE POTENTIALLY LARGE COST OF PRINTING, A STRONG PITCH IS ESSENTIAL TO CONSOLIDATE IN YOUR OWN MIND WHO MIGHT
BUY YOUR BOOK AND THEREFORE, WHAT KIND OF IMAGES IT SHOULD CONTAIN. CONSIDER SHOOTING IMAGES SPECIFICALLY FOR THE BOOK, RATHER THAN SIMPLY CHOOSING PRE-EXISTING SHOTS FROM
YOUR ARCHIVE, AS THIS WILL ALLOW YOU TO
have a definitive finished product in mind throughout the entire process. There are specific challenges associated with producing a book of regional images, since your readership is likely smaller. Decide to either draw readers from outside your focus region, by shooting more ‘commercial’ subjects – famous landmarks for example – or appeal to the local audience by celebrating the smaller details, to create a portrait of an area of which you share a common knowledge with your readers. This will be an important factor in the successful marketing of your book.
When looking for a printer, search for companies who specialise in producing photography portfolios and coffee-table books, from authors such as yourself. This will increase your chances of them allowing you to order smaller print runs at an affordable per-copy price. As a first-time writer, starting small in this way is an important factor, as it will enable you to gradually spread awareness of the book amongst prospective buyers, by approaching local bookstores and gift retailers with sample copies. once you have secured these distributors, you can begin to invest in larger print orders.
FIND A SPONSOR
You may be able to collaborate with organisations who will help with the cost of publication in return for appropriate promotion
Right bottom CONSIDER INTENT
Ask yourself why you want to publish a book. This information is important when choosing a topic and target reader
When shooting images for a project, consider the orientation of your shots and how photos will fit together on the pages