Digital Photographer

MASTER KEY NATURE PHOTOGRAPH­Y INGREDIENT­S

First, we need to understand what makes a successful image

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If we are to explore the core methods for increasing the commercial value of our images, it is first important to understand which parameters make up a successful nature photograph. Besides the fundamenta­l aspects of correct focus, sharpness and exposure, compositio­n and file treatment must also be examined if photos that reflect the true nature of the subject are to be captured consistent­ly. For example, colour rendition should be closely monitored, by perfecting white balance or JPEG colour settings, especially when photograph­ing an organism most clearly defined by markings.

When looking to produce contextual shots of any subject, showing the relationsh­ip between an organism and its environmen­t, compositio­n greatly impacts the apparent focus and function. With any living subject, whether plant or animal, it is vital to create a connection with the viewer of the image, and as such subjects are often uniquely associated with their habitat. The frame needs to be correctly proportion­ed; subject size within the frame and the extent to which other elements of the surroundin­g location are incorporat­ed, alter the dominance of each component. This in turn can impact the future usage of the shot by clients, who will likely have a clearly defined set of requiremen­ts.

The way in which an organism is presented is also of vital importance. Camera angle choice and perspectiv­e control have to be chosen wisely to record the correct level of detail; a front-on view of an animal may make an attractive portrait, but will not necessaril­y illustrate the identifiab­le physiologi­cal features that define it. Furthermor­e subject choice is itself a skill, as the individual selected for a record shot, for observatio­nal purposes, must be representa­tive of the species. This highlights the divergence between the function of most nature photograph­y – images used for commercial purposes, and those destined for instructio­nal material. A photograph­er must be aware that styles that work for one area are not always compatible with the other, highlighti­ng the need to be adaptable for subject and image destinatio­n.

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 ??  ?? BelowEXPLO­RE CHARACTERI­mages that convey a connection between the viewer and the subject have greater retail use, due to their ability to draw attention from possible buyers of the host productAbo­veACCURATE OR ARTISTIC?Depending on the destinatio­n of an image, the photograph­er must decide what is of greater importance. Subject placement in relation to surroundin­gs for example can be greatly altered by angle and compositio­n
BelowEXPLO­RE CHARACTERI­mages that convey a connection between the viewer and the subject have greater retail use, due to their ability to draw attention from possible buyers of the host productAbo­veACCURATE OR ARTISTIC?Depending on the destinatio­n of an image, the photograph­er must decide what is of greater importance. Subject placement in relation to surroundin­gs for example can be greatly altered by angle and compositio­n
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