Digital Photograper - - Techniques -

How neg­a­tive space can de­fine the com­mer­cial ap­peal of your work

sub­ject size within your com­po­si­tion is as im­por­tant as its place­ment. a wider-framed shot will show more of the en­vi­ron­ment and al­lows greater free­dom to place the key zones. this is es­pe­cially sig­nif­i­cant in por­trait ori­en­ta­tion, which is more re­strict­ing for pub­lish­ing pur­poses. if it is es­sen­tial to shoot in this for­mat, aim to cre­ate a more ‘fin­ished’ frame, with space for head­ings, copy and al­lowance for scal­ing in web­site ban­ners.

Por­trait ori­en­ta­tion suited this lo­ca­tion, but the tight crop has left the image with lim­ited space for any ad­di­tional de­sign el­e­ments. any fur­ther crop­ping, such as that nec­es­sary for web de­sign rea­sons, may thus spoil the over­all im­pact.

While this sub­ject may not seem cor­rectly framed in iso­la­tion, there is de­fault space above the bird’s head for some ex­tra text. there is also com­fort­able room left af­ter scal­ing for a land­scape web­page frame.

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