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SCOPE OUT THE COM­PE­TI­TION check out how over­crowded the new genre is. Luck­ily for me, no one was re­ally touch­ing wa­ter sports. I’m one of about five peo­ple around the world that do both wed­dings and wa­ter sports.

TRY IT OUT FIRST prac­tise the genre you are mov­ing into and test it to see if there is money there first, un­less of course you are do­ing it for the love of it.

CON­SIDER SEO Don’t un­der­es­ti­mate the power of Search en­gine op­ti­mi­sa­tion. google will pe­nalise you for chang­ing tack. hav­ing two web­sites is also tough and your se­cond will never be as high up as your more es­tab­lished site.

MAN­AGE SEP­A­RATE SO­CIAL ME­DIA PAGES Set up new so­cial me­dia ac­counts rather than mix­ing styles. Most peo­ple don’t un­der­stand when I say I shoot two gen­res. Most peo­ple will only like one of the two that you shoot.

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