Medium-format revival SUPERSIZE YOUR SENSOR

Full-frame used to be the dream format for enthusiasts and professional photographers alike – but suddenly everyone’s making fullframe cameras, and they’re affordable enough for enthusiasts, not just pros. So maybe now medium-format is the new dream – especially since the Fujifilm GFX 50R has brought the price point down to the level of a good full-frame model just a few years back. The image quality is beautiful, and the camera’s pretty special too, so head over to the Fujifilm stand and marvel at the the GFX 50R, GFX 50S and Fujifilm’s stellar GF lenses.