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Identify and avoid key reasons for disappointing performance on social platforms

Identify and avoid the main reasons for disappointing performance on Facebook, Twitter and Instagram

We’ve all experienced the frustration of posting an image we’re proud of on social media and receiving lower engagement than we hoped. It can be difficult to identify what went wrong in these circumstances, which only adds to the sense of confusion. Performance of posts on Facebook, Twitter and Instagram is a far more complex system than many people realise, and the quality of the photography is only one influencing factor in how many likes, favourites and comments that posts accumulate.

Part of the issue is how we approach our social channels. When posting for ourselves on personal platforms, we can afford the freedom to add content when we like and interact with who we want, without a structured engagement strategy. If using these same outlets for marketing purposes, we have to be more focused in our objectives.

Here we explore some of the main errors so you can improve your reach on social platforms.