GEORGE TURNER

Simple images often have the greatest power, so consider elements carefully

Every assignment, regardless of location or objective, is approached in the same way: subject first. Weeks and months before travelling, I’ll research heavily around the respective species in an effort to fully understand them – their behaviour, habitat, unique adaptations, and so on.

In my opinion, this is imperative to good wildlife photography. Such a deep understanding enables the photographer to predict behaviour, helping you to stay one step ahead: is the bear readying to move? Is the cheetah about to hunt? The lion about to roar? By doing so, preparations can be made with settings to ensure the moment isn’t missed.

On top of that, I also shoot for simplicity.

The message I’m looking to convey should be clear, and elements beyond the primary subject should add to the story rather than distract from it.