PRO CASE STUDY
Macro photographer Geraint Radford on using Instagram stories to share experiences with his followers
Social media allows us to instantly share an image to a wide audience. However, something I’ve come to realise is that getting seen and being noticed are two very different things. Over 95 million images and videos are posted to Instagram per day. So how do we stand out? I actually discovered the answer by accident.
In today’s highly digitised world, I feel that having a connection with others is super-important – not just for business development, but to build real connections with others who have shared passions and interests. Macro photography allows me to share images of the world I love and hopefully inspire others to take care of nature, especially my bug buddies. However, there is far more to a photograph than just the end result.
For me, the most fun aspect of photography is my time spent in nature, so I figured; why not take folks out and about with me? The stories feature on Instagram is an awesome tool to share (in real time) my adventures in nature, chat photography techniques and genuinely have fun with the lovely people who follow along. When I head out into the woods with a flask and biscuits, we all go together, and it’s that aspect of social media that I really enjoy!
I see social media as a hobby, but to my surprise it has helped greatly in my career. This year I was given the amazing opportunity of becoming an Olympus ambassador for macro photography.
The wonderful people who discovered me did so through my interactions with the Olympus UK Instagram feed. After tagging them in my posts and stories they took an interest, and quite honestly changed my life.
The stories feature on Instagram is an awesome tool to share (in real time) my adventures in nature