PRO PRODUCT IMAGES AT HOME

CREATE EYE-CATCHING ADVERTISING-STYLE PRODUCT SHOTS AT HOME WITH A SIMPLE BUT EFFECTIVE LIGHTING SETUP

Create eye-catching advertising-style product shots at home with a simple but effective lighting setup

Commercial product photography can often be seen as a highly formulaic and somewhat dull genre of photography.

This is a strange misconception, as high-end product shoots are incredibly creative and fun projects to work on. There is a seemingly limitless range of possible client requests, and as the photographer you never know how far you’ll have to push your ingenuity to meet the brief. In the current climate most of us are working from home, which adds an extra layer of challenge when attempting to shoot a studio-style advertising image.

What this situation requires is a little open-mindedness and the ability to think outside the box. Look for ways of creating effects using only what you have to hand. For this shot the brief was to produce a classy image of a watch in an environment that demonstrated its durability and universal appeal.

An underwater effect followed the ‘Neptune’ theme of the product’s branding, but because space was restricted and the photographer had only limited equipment available – without a dedicated studio space – this had to be done innovatively. The final image made use of a combination of practical and software techniques, and a simple lighting setup in a home studio. Here’s how this project was achieved…

DIFFICULTY LEVEL:

Intermediate/Advanced

TIME TAKEN: 2 hours