VIDEO MASTERCLASS
Discover how to turn your skills for stills into amazing video footage and content creation
As a photographer who has spent years honing your skills at capturing the decisive moment, videography can be an intimidating area of image capture. The rules of shooting moving images fly in the face of many of the established, and therefore well-practised, techniques of still photography. Furthermore, the required equipment can mean additional outlay for specific items, which can be a horrible prospect when imagining all of the holidays you’ve already missed out on because you had to outfit your photography kit bag.
This all adds up to a general reluctance to explore beyond the realms of photography, which can limit our creative horizons – never a good thing in today’s world of rapidly evolving tastes for content. Video provides a whole new way of conveying a story. Both photography and videography have their individual strengths and weaknesses, but both speak to audiences in different ways – one is no better or worse than the other for any given shooting situation. Wedding, event and commercial clients all have an appetite for video content in 2021, and if you are able to offer both media you are well positioned to outcompete other photographers, working in similar genres.
Part of the problem photographers have with the transition to video is the perceived complexity of the technical aspects – you can’t use camera settings in the same way as in stills photography. While unsettling at first, with practice you will recognise more similarities than were initially apparent, and armed with your existing knowledge of light, colour and composition, you already have the expertise to adapt seamlessly to video shooting.