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Identifying digital leaders for an uncertain future
One of the largest companies of the German healthcare sector, with over 50,000 employees and several shareholders, was in need of a new executive for its service company ‘Marketing & IT’.
Marketing & IT was stuck with an inflexible performance catalogue, stiff hierarchical structures and little transparency. Its services had ceased to meet the shareholders’ requirements.
The new executive was supposed to transform the classic service company into an innovative consulting agency with digital expertise. A customer-centric view, agile processes and longterm innovation were essential. However, those requirements are quite generic and too vague for a precise search for candidates. Bringing the various shareholders to arrive at a common understanding was another challenge.
So how do you phrase the consistent requirements an executive faces, without knowing the future? The answer is with the assistance of the Recruiting Canvas by ThinkHeads, a design-thinking tool for job descriptions. It allows the prioritisation of the given framework and expected goals in order to present a holistic picture of the requirements.
A candidate was chosen who convinced with great empathy, calmness and a down-to-earth leadership style. They initiated a change of method and culture, established digital innovations and boosted the independent and agile collaboration with the customers for prototypes and MVPs.