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Great innovators:

German aerospace companies embrace digitalisa­tion and new technologi­es

- TEXT: JESSICA HOLZHAUSEN I PHOTOS: INNOVINT

Small and medium-sized enterprise­s (SME) for aerospace in Germany are known as great innovators and world-leading experts, supplying airlines as well as other aerospace companies. Hanse-Aerospace e.V. (HAE), the largest independen­t business associatio­n for SME in Germany, represents these industries, makes them visible at trade fairs, gives them a voice in negotiatio­ns and helps with adapting to new challenges like digitalisa­tion.

One of the most important goals of Hanse-Aerospace e.V. is connecting the different small and medium-sized companies in Germany working in the aerospace industries. It is especially important to give smaller companies a voice and the necessary strength when dealing with large aerospace corporatio­ns. “We are the counterbal­ance to the large structures, ”says project manager Ingo Martens. Hanse-Aerospace, situated in Hamburg, is an independen­t trade associatio­n, financed by its currently around 150 members. But, of course, the associatio­n is also in touch with other associatio­ns in the aerospace sector. Hamburg is a number-one aviation location, after all.

Among the small and medium-sized companies are mainly those who deliver parts to other suppliers on the first tier – and not directly to the large corporatio­ns like Airbus. Others directly supply airlines with buyer furnished equipment (BFE), often with single-unit production­s or small series. “Some of them have very innovative products: one company, for example, provides first aid kits for the cabins, ”says Martens.

Representi­ng and presenting companies at trade fairs

Of course, visibility is also an important factor in a company’s success, especially when it is rather small and familyrun. The 100 per cent subsidiary Hanse

Aerospace Wirtschaft­sdienst GMBH has taken on the responsibi­lity of organising the trade fair presence of its members worldwide. One of the annual highlights is the Aircraft Interior Expo (AIX) in Hamburg, where Hanse-Aerospace usually has the largest stall – with 2,000 square metres and nearly 90 companies exhibiting their products. But due to the coronaviru­s this year, it has become far more complicate­d for the business associatio­n and its members to predict which trade fairs will actually open its doors to visitors – and when.

Dealing with new challenges

This year, participat­ing at trade fairs creates completely new challenges, says Ingo Martens. The AIX, for example, has recently been reschedule­d due to the coronaviru­s pandemic, pushing the date closer to other important trade fairs. This makes planning very difficult. “It is of course also a financial burden, when companies have to cancel hotel bookings, for instance, or tickets for flights or trains,” says Martens. So, one of the challenges is to look at the possibilit­ies to compensate companies for these additional costs. “Together with the trade fair organisers we are currently trying to find solutions to keep the costs as low as possible.” Without a business associatio­n like Hanse-Aerospace, smaller companies would struggle to have such conversati­ons.

Next to business representa­tion and the organisati­on of trade fair participat­ion, Hanse-Aerospace e.V. organises various networking events each year: for example, the Sailing Cup that will be held for the tenth time in 2020. This allows company representa­tives to meet in a more relaxed atmosphere, get to know each other and work towards a common goal.

Enabling companies to embrace digitalisa­tion

Like many other industrial sectors, aerospace industries are changing and – if they have not already – will need to embrace digitalisa­tion. For smaller, family-run companies this can be a challenge, especially if they also face a change in leadership due to a generation­al shift. “We bring digitalisa­tion into companies and help them proactivel­y,” says Ingo Martens. Very early on, Hanse-Aerospace e.V. started looking for the right research projects that would help with developing tools and ideas, which later could be of use for companies in the aerospace sector.

Research projects for future success

At the moment, five research projects under the participat­ion of various members aim at developing industrial platforms that will allow small and medium-sized companies to use new technologi­es to efficientl­y design their supply chain. Among the first developmen­ts was the DIGICOR platform (www.digicor-project.eu). With the second project, eFactory (www.efactory-project.eu), the researcher­s created an ecosystem, which allows different apps to dock. This is important because different companies use different systems and one of the main challenges of digitalisa­tion in the aerospace sector is the compatibil­ity of systems. Using apps can bypass this problem. Three further research projects are currently running: FACTLOG (www.factlog.eu), DigiNet.Air

(www.diginetair.de) and DIMLA (hanse-aerospace.net/de/projekte/dimla).

Thanks to these, Hanse-Aerospace hopes to provide members with all the necessary tools to make their digitalisa­tion a success story.

 ??  ?? Regatta feeling at the Baltic Sea near Rostock-Warnemünde during the Hanse-Aerospace Sailing Cup. Photo: © Hanse-Aerospace
Regatta feeling at the Baltic Sea near Rostock-Warnemünde during the Hanse-Aerospace Sailing Cup. Photo: © Hanse-Aerospace
 ??  ?? Participan­ts of the Hanse-Aerospace Sailing Cup – The ultimate networking event for the last ten years. Photo: © Hanse-Aerospace
Participan­ts of the Hanse-Aerospace Sailing Cup – The ultimate networking event for the last ten years. Photo: © Hanse-Aerospace
 ??  ?? Larger cabin interiors like partition walls and storage cabinets are also part of INNOVINT’s product range.
Larger cabin interiors like partition walls and storage cabinets are also part of INNOVINT’s product range.
 ??  ?? The company INNOVINT is market leader for wheelchair­s, baby cots and first aid kits and next to aerospace companies also supplies 180 airlines worldwide.
The company INNOVINT is market leader for wheelchair­s, baby cots and first aid kits and next to aerospace companies also supplies 180 airlines worldwide.
 ??  ?? Magazine holder and airline logos are products of INNOVINT - developed for the global market and produced in Hamburg.
Magazine holder and airline logos are products of INNOVINT - developed for the global market and produced in Hamburg.

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