Marie Claire readers urged to visit county
LUXURIOUS experiences throughout East Lothian are being pitched to readers of a popular magazine.
Visitscotland has joined forces with Visit East Lothian, the county’s destination marketing organisation, to showcase luxury experiences in top lifestyle magazine Marie Claire.
The article, entitled ‘Why East Lothian is Scotland’s best kept secret’, features places to stay, eat and drink, and a selection of wellness experiences in the area.
Among the places featured in the article are Greywalls Hotel, Gullane; Marine North Berwick; Osteria, North Berwick; The Bonnie Badger,
Gullane; and Carfrae Farm, near Gifford.
It is hoped that the campaign, which includes social media advertising, will entice couples and groups from south of the Border by tapping into the immersive experience travel trend.
Claire Dutton, of Visit East Lothian, said: “This is just one of the partnership activities Visit East Lothian has delivered with Visitscotland to amplify our marketing to our key visitor
demographics. Marie Claire was an excellent choice to reach those looking for a luxury escape and to showcase a quality range of options in East Lothian. East Lothian is well placed to tap into the rising trend for luxury wellbeing travel and we look forward to seeing the results of this campaign.”
According to recent research on UK trip intentions, Scotland is in the top
three most popular holiday destinations for the first half of the year, behind London and the southwest of England.
Neil Christison, regional director at Visitscotland, said: “Research shows that Scotland remains front of mind for many visitors this year and our latest activity with East Lothian Council aims to tap into that captive market. Immersive and authentic
travel remain popular trends and the campaign touches on just some of those luxurious visitor experiences the area has to offer.
“Tourism is an important part of the local economy, creating jobs and sustaining communities.”
The article can be viewed at