Asian stars make Insta impact as influencers
INDIA cricket captain Virat Kohli and actress Priyanka Chopra Jonas are among the world’s top 30 costliest Instagram influencers, according to a recently released list, with footballer Cristiano Ronaldo taking the top spot.
With 125 million followers, Kohli is in the top 20 list, with a reported earning of £493,000 per post, Hopper HQ’s 2021 Instagram Richlist said last week. It features the world’s top 300 influencers, based on their cost per post on the social media platform.
Kohli, who is ranked fourth (with a net worth of £43 million), is the only sports influencer from Asia on the list. Other sports stars in the top 20 include Lionel Messi, David Beckham and LeBron James.
Chopra is ranked 27th, with reported earnings of about £291,846 per post. With 64 million followers, she is second among 50 other Asian influencers on the list.
British Asian actress Jameela Jamil, who has more than three million followers, is the 183rd costliest Instagram influencer, with her posts earning £10,204.
Hollywood celebrities and pop figures dominate the list, with actor Dwayne Johnson and singer Ariane Grande in second and third place, respectively.
The top 10 spots are all taken by celebrities, except two sports stars – Ronaldo at the top slot and Messi, ranked seventh.
With 56 per cent of spots occupied by women in the top 100, it appears female influencers dominate Instagram. Influencers from Africa and Asia have seen a spike this year, accounting for 25 per cent of the list, up from 15 per cent in 2020.