NEVER MISS A REVENUE OPPORTUNITY, AGAIN!

Discover how Hotel Cloud in partnership with Amazon Alexa Smart Properties for Hospitality is driving revenue growth, increasing staff efficiency, and improving guest experience.

With many recent technological advances in machine learning, Hotel Cloud is set to transform the landscape of the hotel industry, with our intelligent Revenue Management System using the latest algorithms from our team of Cambridge-graduates. Hotel Cloud collates hundreds of data sources and combine them with cutting edge machine learning, delivering optimum rates, tailored marketing opportunities and personalised in-room guest experiences.

Over the past two decades the process of revenue management has evolved far beyond the original objective of setting the right price, for the right guest and the right time. These days it involves a series of complex exchanges between multiple stakeholders from across the hotel operation. Unfortunately, for many hotels the brutal reality is the more time and energy they devote to revenue generation the worse they perform.

A seemingly obvious conclusion would be to deploy technology to streamline these processes and increase collaboration between teams yet the low adoption of revenue management systems across the industry indicates that most hotel operators don’t believe that these systems provide an adequate solution to this challenge.

One reason is the realisation that most tools developed to help hotels better understand changing market demand and seize upon revenue opportunities have been designed to serve niche groups of skilled specialists. So, while these solutions offer a vast array of capabilities and insights, they are highly complex and not suitable for daily use by most other stakeholders in the hotel operation. These solutions typically do not combine the disciplines of revenue and marketing. Technical divisions between these companion functions have created a complex set of revenue management practices that are failing to make day-to-day operations more efficient and facilitate the convergence of sales, guest services, marketing, and revenue management into a single commercial function.

So, if legacy solutions have not changed to support evolving revenue management practices what choices do hotels have?

As hotels emerge from the pandemic, they are creating leaner teams whose cross-functional accountability needs to be underpinned by shared insights and seamless delivery. This means marrying live market and booking trends with customer conversion characteristics in an intuitive platform that can be understood and used by all members of the commercial team.

In today’s rapidly changing environment, hotels’ commercial success is greatly improved through the use of integrated tools that empower them to spot shifting market trends and respond in real-time. This requires the system to capture a wealth of data that puts the business performance in full focus coupled with advanced analytics that predict the next best action to inform the hotel’s business decisions and stay ahead of their revenue objectives.

More and more smart hotels are deploying systems that integrate revenue management and automated marketing capabilities combined with advanced machine learning and in-room technologies, that allows their users to identify, capture and track revenue opportunities at every stage of the customer journey.

Hotel Cloud is the only solution to provide a complete hotel ecosystem for hoteliers. The technology allows advanced analytics and rate intelligence, targeted E-mail marketing and rich voice guest experiences.

The Hotel Cloud team are set to present alongside partners Amazon Alexa Smart Properties for Hospitality at Annual Hotel Conference (AHC) in Manchester.

Visit www.hotel.cloud to find out more…